Marketing Plan: Tiffany's Engagement Rings.

            

            

             Since it's inception in 1837, Tiffany & Co. has operated as a jeweler and specialty retailer. They are most well known for their extensive selection of high-end jewelry. However, they also specialize in other areas such as timepieces, sterling silverware, crystal, fragrances, etc. According to 2011 sales numbers, over 91% of the business conducted by Tiffany's came through jewelry sales. Perhaps as well known as the jewelry itself is the notorious "little blue box " that accompanies all jewelry sold at Tiffany's. .

             List Corporate Locations.

             Company Headquarters.

             TIFFANY & CO.

             727 Fifth Avenue.

             New York, NY 10022.

             212-755-8000.

             Ownership.

             Tiffany & Co. is a publicly traded company. They are listed on the New York Stock Exchange as TIF. Tiffany and Co. first went public on May 5, 1987 and began offering stock at an initial price of $23.00 per share. As of November 2, 2012, Tiffany's stock was selling at $65.25 per share.

             Industry type.

             Tiffany & Co. offers an extensive selection of jewelry, as well as timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories.

             Key contacts .

             Michael J. Kowalski.

             Chairman of the Board and Chief Executive Officer.

             Beth O. Canavan.

             Executive Vice President.

             Frederic Cumenal.

             Executive Vice President.

             James N. Fernandez.

             Executive Vice President and Chief Operating Officer.

             Jon M. King.

             Executive Vice President.

             Victoria Berger-Gross.

             Senior Vice President " Global Human Resources.

             Pamela H. Cloud.

             Senior Vice President "Merchandising.

             Patrick B. Dorsey.

             Senior Vice President - General Counsel and Secretary.

             Patrick F. McGuiness.

             Senior Vice President and Chief Financial Officer.

             Caroline D. Naggiar.

             Senior Vice President - Chief Marketing Officer.

             John S. Petterson.

             Senior Vice President "Operations.

             Target Markets.

             The target market for Tiffany's Engagement Rings would be mostly male, age 30-50, with an influence from his female companion. Since Tiffany's is targeting individuals to buy engagement rings, common sense would dictate that the typical shopper is unmarried, but clearly, about to be engaged.