B2C normally indicates the online trading and auctions, for instance on-line stock trading markets, on-line auctions for computers and other articles. B2C e-commerce points to the budding commerce model in which businesses and consumers communicate through the electronic mode or digital mode in some manner. Taking the example of B2C e-commerce, the aim is more regarding attracting the prospects and making them into sales. The final objective lies in the conversion of shoppers into buyer as quickly and constantly as might be possible. Under the B2C, the flow of information among the business and consumer typically is through Internet. This flow comprises of services, product orders/ service requests from the customers, product information. Apart from that it might also involve flow of tangibles like goods ordered from customers, transfer of documents among business and customers. (Business-to-consumer E-Commerce).

             The services that are typical of B2C e-commerce comprise of (i) auction stores for instance e.bay.com (ii) online stores for instance amazon.com and (iii) online services for instance travelocity.com. Among the intense outcomes of the information revolution lies in the influence regarding the manner in which economic value gets built and extracted. Access of information is easier as also the price. The benefits of the company are (i) There is an enhanced demand (ii) The entire globe becomes the market place at a fraction of a cost (iii) There is a huge advantage of cost-reduction as regards promotion and sales. (iv) Costs are much lower. The benefits for the customers are that they are able to get a lower price and they are faced with a wider choice and better information and increased convenience. Conducting shopping by the online stores is becoming popular and its acceptance is also increasing. Even though B2B sales constitute the major earner of revenue, yet B2C sales are also supposed to better in the forthcoming years.