This has contributed to the low level of diffusion for this innovative procedure, but these are facts which will actually work in our favor over the long run. .

             SWOT Analysis.

             Strengths. HyperSpa"s greatest strength is its innovativeness, itself facilitated by top talent in several fields, including hyperbaric medicine, healthcare management, civil engineering, physics, and hospitality management. Having such intellectual talent working for us has allowed the company to quickly develop proprietary technologies facilitating our program"s execution, and we have duly applied for and received patents protecting those technological innovations we have developed in-house. .

             For instance, about 70% of our patents refer to methods and tools for reducing the fire hazard associated with oxygen at higher than atmospheric pressures. Materials that would only smolder if exposed to an open flame at normal pressure can burn explosively in the presence of pure oxygen at 300% pressure. The materials that caught fire and killed the ill fated crew of Apollo 1 were not normally combustible, but their space capsule had been over-pressurized with pure oxygen that turned even electrical insulation into a fire-hazard (NASA, 2005). All of the materials and tools used in our facility have been tested in pure oxygen at 400% normal atmospheric pressure (our facility will never exceed 300% atmospheric pressure) for combustibility, and these form the basis for the aforementioned patents. The facility and almost everything in it is essentially impervious to flame and there is a high-volume sprinkler system throughout the facility serving as the primary fire suppression system (they spray not just from ceilings but from walls as well). One notable exception is the anesthesia gases used in the operating rooms, but these are always combustible even at normal atmospheric pressure. Because of the additional risk in this area, however, the operating rooms are equipped with secondary high-volume (noble gas) fire suppression systems.