HyperSpa"s mission is to deliver the utmost value to critically ill patients and their healthcare sponsors (insurance companies) in state of the art hyperbaric oxygen treatment (HBOT) facilities which ultimately reinvent the standards for HBOT methods and care.

             What We Sell. HyperSpa offers several levels of care for critically ill patients depending upon the specific type of illness or injury they suffer, and whether they are referred to us by other healthcare providers, sponsors, or as walk-ins. In every case, however, the firm offers relatively long-term hyperbaric treatment by subjecting patients to highly-oxygenated environmental conditions. In doing so, we solve several problems faced by existing HBOT facilities, discussed at greater length below. We also lease space to researchers undertaking medical studies of HBOT"s efficacy for numerous other medical conditions for which HBOT has, as yet not been approved. Lastly, we also lease space to a few firms engaged in horticultural research.

             Keys to success. Our main key to success is the extraordinary success rate we expect to achieve with our practical, cutting-edge innovations in HBOT, facilitated by the unique environmental conditions available within HyperSpa"s facility. Secondary to this is our savvy at segmenting the market for our service. .

             Macro Environment. HyperSpa exists in an environment in which HBOT is relatively rare, very expensive, and is found mostly in hospitals and a few widely separated specialized treatment facilities. In general, ignorance about HBOT is very high, not only among private citizens but among government agencies and healthcare providers as well. Sellers of hyperbaric chambers (which come in two main forms, as discussed at length below) charge premium prices for their products, and operating these chambers safely requires the vigilance of highly skilled technicians. The number of medical conditions for which HBOT is approved is relatively short, and falls within the venue of specialists who tend to mingle among themselves but not with others from other medical disciplines (Hart, 2005).