Thank you very much for taking the time to hear us today. We'd like to share what it takes to succeed as an international/global service provider in Asia as" related to McDonald's.

             I think that the tangible and intangible components of our products are equally important to fast-food customers when they are making a fast food purchasing decision. McDonald's has opened many restaurants all over the world and one of the most profitable markets is Asia. .

             When we define the marketing mix in Asia, we should take into consideration aspects such as the following:.

             People - employees are qualified to deliver fast, quality service - focusing on friendly.

             service to its customers .

             Process - McDonald's uses two ways of delivering its products: direct and indirect.

             Physical Evidence - McDonald's policy ensures that everything regarding health and safety.

             are strictly followed including facilities, quality of the product, .

             service and delivery standard.

             Based on the marketing mix, we decided to use segmentation relevant to product and price. In terms of the product in Asia, the quality is exceptionally good and determined by the needs of the country In India, McDonald's serves lamb to fit in with the Hindu religion (no beef). The revamped menu in India is an excellent example of McDonald's strategy towards CRM as McDonald's concentrate on client needs and cultural or religion preferences.

             The next segment is price. As a continent, Asia has many poor countries and McDonald's has adopted price points to assure that the average person can afford warm and nice meal. Even with a low .

             price, the company still keeps the quality of the product and services. Looking at the information provided we believe that McDonald's chose that particular marketing mix because when you combine quality and affordable product with fast delivery and friendly service, you're are able to make a profit as well as satisfy the client's needs.