What are the chief elements of the strategy that Whole Foods Market is pursuing? Is Whole Foods' strategy well matched to market conditions in the food retailing industry?.

             The chief element of the strategy that whole food is pursuing is providing the finest quality of products in the market that is free from preservative and other genetically engineered products that reduce the quality of being organic. They promote the vision of the whole food, whole people, and the whole planet.

             Whole food market is focus to extend their market to get dominant position in both the local and the international market through increase the amount of stores itself and acquisition. .

             For high demand from customer and higher profit margin than normal food, Whole food's expansion and quality control market strategy was well matched to recent developments and conditions in natural and organic goods segment of food retailing industry.

             2. Do Whole Foods Market's core values as presented in case Exhibit 3 really matter? Are they "real " or just cosmetic window dressing? Have Whole Foods' core values contributed to the company's success? Explain/support.

             The 7 core values are very important. It guides the company on how to achieve the company mission "bringing the highest quality products to satisfy the consumer".

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             The core values are also real. Through these 7 core values, the company link their own profit and growth to customer benefit, bind their suppliers with win-win partnerships and try to create an interests community involving all their stakeholders. .

             For example, to implement the first core value "selling the highest quality natural and organic products available", the company set "nutrition, freshness, appearance, and taste " quality standard and abundant principal categories to supply thousands of organic food and gourmet products in their store. All these value can directly deliver to customer, better satisfy their needs and lead to success in product quality and variety.