The American Family Association is a radical Christian group that has spearheaded a number of extreme boycotts against companies and products that do not share in their conservative viewpoints. For example, the American Family Association has previously boycotted Target stores because they did not use the word "Christmas" but instead used the more inclusive term "Holiday." They have also boycotted Proctor & Gamble, a major manufacturer of toiletries and medicinal products, because this company supported the inclusion of gays in an anti-discrimination ordinance in Cincinnati, Ohio. The American Family Association also has a history of boycotting the Ford Motor Company for disagreements on gay issues. Recently, according to the article "Still Advertising to Gays, Ford Under Boycott Again." by Jeremy Peters from the New York Times, this boycott of Ford has recently been re-instated this ban because Ford is continuing to publish advertisements for their cars that are aimed at the gay community. .

             The American Family Association had gained some in the battle with Ford last year, when Ford agreed to pull certain ads for its cars from publications that are specifically aimed at gay readers, however Ford quickly returned to advertising in such publications. Gay and lesbian groups also voiced their opinion to Ford, and apparently held more weight for the company. The American Family Association then accused Ford of lying and breaking its word to discontinue supporting gay publications, and specifically stated that "We cannot, and will not, sit by as Ford supports a social agenda aimed at the destruction of the family." (Peters) Ford does not appear to see their advertising as breaking their word, and instead states that they have always been open to dialogue with all groups, but do not plan on ceasing to treat all groups of people with respect. .

             The American Family Association has a history, as well, of misrepresenting their gains through boycott campaigns.