The Impact of E-Business

             An E-Business strategy allows a typical business to take advantage of Internet technology to improve communications and increase productivity. An E-Business utilizes digital media such as email, data conferencing, e-commerce, and B2B to streamline business operations. These are made possible through a network infrastructure like Local Area Networks (LANs), Wireless communication, and the Internet.

             Customer relationship can be improved due to fast response time and efficient business transactions. Through email, businesses can communicate with their customers instantaneously. This is important for sales, support, and marketing activities. E-commerce websites can also be utilized to sell products and perform business transactions in real-time. Customers can do their shopping online, pay electronically, and have their products delivered the next day. This reduces cost drastically because there are no more physical overheads such as shops, printed brochures and human cashiers.

             Collaboration with business partners is also strengthened through B2B exchanges. Using this technology, companies can partner with each other buy cheaper products placed directly from suppliers. At the same time, they can integrate and synchronize their individual business operations. One company might handle product design, while others manage procurement, shipping, and marketing. This translates directly to reduced cost and improved business efficiency.

             E-Business can also increase a company's internal productivity. Using Local Area Networks (LANs) and Intranet, employees can share information faster and more efficient than traditional phone or paper communication. Various services such as email, file transfer, directory services, and knowledge management systems can increase productivity and reduce manual work. Wireless networking can also allow executives to be connected anywhere and anytime, so they can manage their business more effectively.

Related Essays: