Yet, from the beginning television has been highly used for advertising. Organizing the TV programs that are to be broadcast can be worked out either as a direct production by the manufacturers and then selling to the station that intends to buy it. Sometimes the production itself is paid for by the TV station that will show it. (Television).

             In other cases the station issues a license to the producers to produce the show for the channel. The show is sometimes carried on in other centers after the show is over on the main channel. In TV terminology this is called secondary programming usage. The secondary shows may be in the original country where the show was produced or in other countries from where the channels are interested in the show. The shows may be controlled by the original producer or not depending on the agreement. Sometimes a group of TV stations run some common programs in their own interest, or through an individual. This is called syndication and the show may be sold by the producers themselves or their agents. Yet with all this it has been seen that doctors recommend that children should only see TV for an hour or two at the maximum in the day. .

             Excess of TV viewing is known to cause various diseases like ADD, excessive weight and heart problems. These may lead to diabetes or excess aggression. Thus it is clear that viewing of Television is not recommended in a high dosage for anybody, and the problem in our country is made worse by the situation of having a number of stations at every town or city due to the possibility of multiple channels being available now. These channels can also be seen on the set through a cable and the customer only has to pay a monthly fee. This is the problem that was envisaged by Postman quite a few years ago, and possibly he foresaw the worsening of the situation due to the advent of cable TV. The problem was also made clear by the decline of the family in the country and as a result the children are being left with only one parent.