Coca-Cola leads the world"s beverage industry with as many as 400 products and has its presence globally in more than 200 countries. In addition to this, Coca-Cola collaborates with some 320 licenses to produce more than 10000 products in 57 countries. Products range from fashion apparel to holiday decorations and even a Coca-Cola Picnic Barbie doll. Every year, licensees sell 50 million licensed Coca-Cola products.

             Internal Business Environment.

             1. Core Activities .

             For over 100 years, Coca Cola still remains the world"s largest producer of carbonated soft drinks. The company sells the very famous Coke® with the punch line "Always Coca-Cola" that is still the common man"s term for any aerated soft drink.

             The company"s signature Coke® brand is well recognized by literally billions of consumers, and Coke is sold in almost every country in the world - more than 200 countries worldwide. .

             Customer Base .

             The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Consumers in nearly 200 countries enjoy Coca-Cola brands at a rate of more than one billion servings a day. In addition to its core Coke brand, the company also sells Adjani bottled water, Sprite, Minute Maid and a host of other soft drinks. Drinks are sold both directly to consumers in cans and bottles, as well as in syrup form to bars, restaurants and other commercial establishments.

             Business Values .

             The reputation of The Coca-Cola Company is built on trust. One who does business with Coca-Cola around the world know the company as being committed to managing the business with a consistent set of values that represent the highest standards of quality, integrity, excellence, compliance with the law and respect for the unique customs and cultures in communities where it operates. The company seeks to develop relationships with suppliers that share similar values and conduct business in an ethical manner.