Advanced Micro Devices – How It Stands In The Market.

             Advanced Micro Devices (AMD) is a global supplier of integrated circuits for the personal and networked computer, communications markets, and an employer of over 13,000 employees. AMD produces variety of products, such as, microprocessor chips, flash memories, programmable logic devices, embedded chips, nonvolatile memories, and products for communications and networking applications. AMD is most noted for it"s development of super-fast and economically priced microprocessor chips, for which it ranks #2 in the world behind Intel. At AMD"s current rate of financial and market growth, along with its ability to develop the world"s fastest and most reliable chips, the company is well on its way to overthrow the industry giant, Intel. In this analysis of AMD, we are going take a look at its history from a small company to becoming the industry leader that it is today, its competition with archrival Intel, why the stock took a beating after better than expected earnings, and its outlook for the corporations future.

             History of Advanced Micro Devices – The Dawning of An Industry Giant .

             On 1 May 1969, Jerry Sanders and seven others had been toiling for months to pull together their scrappy start-up. The year before, Jerry had left his job as director of worldwide marketing at Fairchild Semiconductor, and he now found himself heading a team committed to a well-defined mission of building the best semiconductor company to the manufacturers of electronic equipment in the computation, communication and instrumentation markets. The company was small and financially insufficient that Mr. Sanders and the rest of the team held the company headquarters the living room of John Carey, one of the co-founders, before it would soon move into two rooms in the back of a rug cutting company in Santa Clara. By September, AMD had raised the money it needed to begin manufacturing products and moved into its first permanent home in Sunnyvale, California.